MO BIO

MO BIO Laboratories, Inc. is a renowned provider of DNA and RNA isolation and protein extraction tools, catering to the scientific community’s needs. With a focus on innovation and quality, MO BIO has been a trusted name in the life sciences industry.

GOAL

MO BIO Laboratories, Inc., a leader in providing DNA and RNA isolation and protein extraction tools, aimed to enhance its online presence and streamline its eCommerce operations. The primary goal was to create a brand new website, Mobio.com, that would modernize their digital platform, improve user experience, and effectively showcase their specialized product offerings to their target audience in the life sciences industry.

Zynovo.com was tasked with the comprehensive redevelopment of mobio.com, the digital face of MO BIO Laboratories, Inc., to reflect its new identity post-acquisition by Qiagen and to enhance its online presence. The primary objective was to create a modern, efficient, and user-centric eCommerce site that would serve MO BIO Laboratories’ diverse customer base, improve the product discovery process, and streamline the purchasing journey. Key goals included:

• Enhancing the site’s usability and aesthetic appeal.
• Implementing advanced product search and filtering capabilities.
• Ensuring the site was fully responsive and mobile-friendly.
• Maintaining high security and compliance standards.

CHALLENGE

MO BIO Laboratories, Inc. faced several challenges in achieving their goal:

• User Experience (UX) Design: Creating an intuitive and engaging UX that accommodated the complex needs of scientific researchers and procurement professionals. The new site must adequately represent the company’s brand image or product portfolio, leading to a disconnect with their target audience.
• Complex Product Offerings: MO BIO’s products are specialized and require detailed information for potential buyers to make informed decisions. Organizing and presenting this information in a user-friendly manner posed a challenge.
• eCommerce Optimization: The company needed a robust eCommerce solution that could handle their diverse product catalog, streamline the purchasing process, and integrate seamlessly with their backend systems.
• Security and Compliance: Adhering to stringent data security and privacy standards to protect sensitive customer information.

SOLUTION

Zynovo.com formulated a comprehensive solution to address MO BIO Laboratories, Inc.’s challenges and achieve their goals:

• Magento Platform Integration: Zynovo.com recommended Magento as the ideal eCommerce platform for Mobio.com due to its flexibility, scalability, and extensive feature set. By leveraging Magento, Zynovo.com ensured that Mobio.com could accommodate MO BIO’s complex product offerings and provide a seamless shopping experience for customers.
• Customized Design and User Experience: Zynovo.com designed a visually appealing and intuitive interface for Mobio.com, tailored to reflect MO BIO’s brand identity while incorporating modern design elements. Implementing a user-centered design process to enhance the website’s navigability, aesthetic appeal, and mobile responsiveness, thereby improving the overall customer experience. The website’s layout was optimized to showcase product information effectively and facilitate easy navigation for users.
• Mobile Responsiveness: Recognizing the importance of mobile accessibility, Zynovo.com ensured that Mobio.com was fully responsive across all devices. The website’s design and functionality were optimized for mobile users, enhancing their browsing and shopping experience.
• Advanced Product Search: Integrating sophisticated search functionality to help users easily find and compare products based on specific parameters.
• Product Catalog Optimization: Zynovo.com worked closely with MO BIO Laboratories, Inc. to organize and present their product catalog in a user-friendly manner. They implemented categorization, filtering, and search functionalities to help users find relevant products quickly and efficiently.
• Integration of Advanced Features: Zynovo.com integrated various advanced features within the Magento platform to enhance Mobio.com’s functionality. This included integration with third-party tools for payment processing, inventory management, ensuring smooth operations and efficient order fulfillment.

The development of mobio.com by Zynovo.com resulted in a significant enhancement of MO BIO Laboratories’ online presence and operational efficiency. The new website offers a seamless, engaging shopping experience for researchers and professionals seeking high-quality DNA, RNA, and protein extraction tools, reflecting the innovative spirit of MO BIO and their broader mission. The project not only met but exceeded client expectations, setting a new benchmark for eCommerce excellence in the biotechnology sector.

This portfolio piece showcases Zynovo.com’s expertise in leveraging Magento to deliver complex eCommerce solutions that drive business growth and enhance customer engagement for leading companies in the life sciences industry.

MO BIO Laboratories, Inc., a renowned provider of DNA, RNA, and protein extraction tools, was acquired by Qiagen, a global leader in sample and assay technologies, on November 1, 2015.