AI & Intelligent Commerce

For years, eCommerce search has largely depended on matching the words customers type with information stored in a product catalog. That works—until customers don't know the exact words. Consider these searches: “HP Color LaserJet Pro 4301fdw” versus: “Show me a wireless color laser printer for a small office under $700.” The first is an excellent keyword query. The second expresses intent. That's where AI-powered product discovery becomes interesting. From