B2B eCommerce in 2025: What Modern Buyers Expect From Your Website
B2B commerce has changed. Today's business buyer is also a consumer accustomed to fast search, convenient checkout, transparent order status and intuitive self-service. Those experiences influence expectations at work. A B2B website can no longer function as an online catalog followed by a “Call for pricing” message. Modern buyers increasingly expect the digital channel to become an extension of their relationship with the supplier. Self-Service