B2B Ecommerce Is Not a Website Project. It Is an Integration Project with a Website Attached
A B2C customer may ask: “Can I buy this?” A B2B buyer asks: “Can my company buy this item at our contracted price, from this warehouse, using this PO, with my approval limit, delivered to this location?” That difference changes the architecture. The Catalog Is Usually Not the Source of Truth B2B pricing may originate from ERP rules involving: customer → customer group → contract → quantity